Marketing Points
Select a topic:
Print Advertisements
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
- The selection of a particular media to publish advertising and/or the
selective use of ad content should not indicate or imply a preference
limitation or discrimination based on a protected class status.
Television/Electronic Media
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
- The selection of a particular media to publish advertising and/or the
selective use of ad content should not indicate or imply a preference
limitation or discrimination based on a protected class status.
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Radio Spots
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- All advertisement should contain the equal opportunity logo or a
statement.
- The selection of a particular media to publish advertising and/or the
selective use of ad content should not indicate or imply a preference
limitation or discrimination based on a protected class status.
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Sales Videos, Audio Visual Materials
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
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Sales Offices, Model Unit
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
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Promotional Materials
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
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On-site and Off-site Project Signage
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
- The selection of a particular media to publish advertising and/or the
selective use of ad content should not indicate or imply a preference
limitation or discrimination based on a protected class status.
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Specialty Advertising
- All copy used in promotional materials should avoid the use of words and
phrases that convey directly or indirectly, a discriminatory preference or
limitation.
- Avoid using advertisements or notices that use human models that indicate
a preference or limitation because of a protected class status.
- All advertisement should contain the equal opportunity logo or a
statement.
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